Revenues and listening continue to increase in podcasting, yet many local brands aren’t as focused on the space as they are their radio stations. Is that a mistake? Are they right to prioritize the assets that deliver the most value currently, even if it may not benefit them later?
In this session, Radio Advertising Bureau CEO Mike Hulvey visits with Magellan AI CEO Cameron Hendrix, and Hubbard Radio VP/GM of Podcasting John Goforth to learn where the revenue opportunities are in podcasting, what advertisers want most, which metrics matter for commanding larger investments, and what market managers, program directors, and executives need to do if they hope to earn greater rewards.
