One of the biggest changes in the radio industry in 2025 has been Nielsen’s measurement move from capturing 5-minutes of quarter hour listening to 3-minutes. The switch is expected to help brands increase ratings, and give advertisers more incentive to get involved with the medium.
In this session, Nielsen’s John Snyder will share insights learned from the first few months of data from the 3-minute pivot, and take attendees through Nielsen’s thought process, and future goals for helping brands further showcase their success.
