The challenges that brands and program directors deal with in mid and major sized markets are often different. Some measure success off of ratings. Others don’t even subscribe. Some depend on large advertising investments from agencies, others rely on local relationships.
In this session, Cumulus Media/Westwood One SVP of Sports Bruce Gilbert sits down with 104.5 ESPN PD Matt Moscona, ESPN 92.9 Brand Manager Brad Carson, 680 The Fan PD Andy Roth, and ESPN 1000 Director of Content Danny Zederman to explore how they measure brand impact beyond numbers, the various ways they use social media platforms to grow audience, unique ideas they’ve created to boost revenues, and how they coach and recruit talent.
