The first session of the BSM Summit has traditionally kicked off with a programming panel. For 2025, the plan is no different.
In this session led by Barrett Media CEO Jason Barrett, 670 The Score/BetMGM Network’s Mitch Rosen, 96.7 and 1310 The Ticket’s Jeff Catlin, Sports Radio 94WIP’s Rod Lakin, and Fox Sports Radio’s Scott Shapiro explore changes in ratings measurement and how each of their brands is adjusting to Nielsen’s shift.
The group will also discuss the process of losing talent and hiring and building successful shows, if social media delivers enough benefit to brands, the value of events, lifting and restoring morale amid industry changes, the format’s need for further innovation, if licensing talent/content is a winning formula, and how radio should handle contractual flexibility given television offering more freedom to its on-air talent.
