Many in traditional radio and television are focused on opportunities in audio and video, but a quiet storm has been brewing in the publishing space. Newsletters and websites are fueling large growth for brands, and in this session, we’ll call upon three executives to learn how they’ve been able to build their businesses and what others can learn from their example.
Omaha Productions host Kevin Clark moderates this discussion with Front Office Sports CEO Adam White, OutKick Senior Vice President and Managing Editor Gary Schreier, and Fantasy Life CEO Eliot Crist.
What are traditional media outlets missing by overlooking the value and impact of newsletters? How are these brands using them to drive traffic, sales and bolster their social media followings? What metrics matter most and need to be hit to earn large enough advertiser consideration? Why is it more important than ever to have a direct relationship with your audience? And what is the thinking behind pushing content in newsletters that requires a click through vs. delivering the full article right inside the inbox?
Adam, Gary and Eliot will educate the room and give you reasons to rethink your newsletter and website strategy.
