Podcasting and streaming continue to play a pivotal role in the growth of the sports radio business. How brands present and distribute their content, and react to future opportunities will speak volumes about their ability to grow in an increasing crowded media climate.
In this session, Cumulus /Westwood One SVP of Sports Bruce Gilbert speaks with Audacy Chief Digital Officer J.D. Crowley and Cumulus SVP/Executive Editor for the Cumulus Podcast Network John Wordock about best practices for appearing prominently on Apple and Spotify, best ways to present on-demand podcasts for existing radio shows, what radio must do to enter and compete in the subscription space, and what our two experts have seen perform strongly in podcasting that they’d classify as unique.
