Point to Point Marketing presents the Keynote Conversations at the 2024 BSM Summit. In our first discussion, Beasley Media Group CEO Caroline Beasley joins Barrett Media president Jason Barrett for a wide ranging chat on the state of the radio business. Is radio still viable? How confident is Caroline in the advertising climate rebounding in 2024? Is there an alternative measurement option to help radio tell its full story better? How does the approach change when overseeing a leading brand/market vs. a challenger? And what needs to be done for sports radio brands to deliver higher results in finding and developing minority managers?
There are many questions to ask, and Caroline Beasley is uniquely qualified to answer them all.
