Having a video strategy should be widely known and embraced by now, but unfortunately it isn’t. Some groups have larger resources, some have a splintered focus, and some lack the skill necessary to excel in video form.
In this session, Phil Mackey of SKOR North in Minneapolis, and Matt Moscona of 104.5 ESPN in Baton Rouge explain how they’ve created unmatched success in their respective cities. They’ll share which metrics matter? How you should be examining success. What can be gained from a revenue standpoint, and what’s critical to have in place in order to earn prime recognition from YouTube’s algorithm.
If you’re leading a brand and trying to figure out what you can do better to produce impact on YouTube, this is a session you won’t want to miss.
