Ratings are great but revenue is greater. Yet in the first quarter of 2024, financial challenges have affected brands, leading many to search for answers to avoid similar results in Q2, Q3 and Q4.
In this session, Barrett Media Chief Media Officer Dave Greene talks with Natalie Marsh of Lotus Communications in Las Vegas, Stephanie Prince of Good Karma Brands West Palm Beach, and Cody Welling of 97.1 The Fan in Columbus, OH to learn how they prepare annual budgets and adjust to real-time changes, where they’ve seen wins in the digital space, what their biggest operational challenges are, and how ideas are brainstormed and turned into profitable promotions inside of their clusters.
