Creating content may be the fun part of sports radio but without revenue and unwavering support from management, even the best of brands slip up.
In this session, Barrett Media Chief Media Officer Dave Greene chats with Beasley Media Group Boston VP and Market Manager Mary Menna, Audacy New York Market President Chris Oliviero, and Good Karma Brands Market Manager Vinny DiMarco about the commonalities each have in producing revenue, how they’re navigating the existing advertising climate, the pitfalls to avoid when losing key people associated with popular brands, new revenue streams, the pros and cons of play by play, radio spot loads, and the future of radio vs. streaming.
