The sports media world in 2025 finds Barstool Sports driving massive engagement, high traffic, and enormous social currency. What goes into the content creation process for its unique personalities? How do they measure content effectiveness? What do they do to tiptoe the line but avoid the third rail? And how do they drive engagement and make sure they remain relevant in a world controlled by social media platforms and frequently changing algorithms?
Barstool Sports’ Ben Mintz, and Eddie Barstool join Barrett Media CEO Jason Barrett to share their approach to content, the pros and cons of social media, and the Barstool way of creating impact.
