Making things better is what program directors are expected to do on a daily basis. In this session, we call on them to do just that. We’ll put the mic in the hands of Sports Radio WIP brand manager Rod Lakin, WFNZ program director Jeff Rickard, 97.1 The Fan program director Matt Fishman, and KOA 94.1/850 program director Dave Tepper to examine four key issues facing brands in 2024.
Among the topics planned for this conversation are:
- Finding Young Talent and Giving Them Opportunities with Limited Resources and On-Air Time
- Helping Sales Grow Revenue in New Ways Beyond Spots and Endorsements
- Repairing Brands and Growing Ratings While Saddled With Aging Panelists
- Innovating in a Format and on a Medium That is Often Risk Averse
