McVay Media president Mike McVay welcomes Good Karma Brands president Steve Politziner, Cumulus and Westwood One SVP of Sports Bruce Gilbert and Audacy EVP of Programming Jeff Sottolano for a conversation centered on addressing key areas facing the sports radio industry.
How can sports radio evolve with commercials and elements occupying 20-30 minutes per hour? What should brands be doing now to protect their future should AM radio be removed from the dashboard? Is the future brighter for streaming or over the air broadcast? How does a station incentivize talent without an FM signal and greater focus on its app? And where can new revenue be created to make up for endorsements and commercials being maxed out?
