There’s an old saying, there’s more than one way to skin a cat. In sports radio programming, the same holds true. Brands win differently on a daily basis, and what better lesson for attendees in the room than to hear from two men who operate opposite one another on a daily basis.
In this session hosted by CBS Sports Radio morning host Maggie Gray, 670 The Score VP and brand manager and VP of the BetQL Network Mitch Rosen, and Good Karma Brands Director of Content Danny Zederman will offer their insights on operating with and without play by play, with and without Nielsen, with different streaming strategies, and with AM sports brands in a top three market.
