Point to Point Marketing presents the Keynote Conversations at the 2025 BSM Summit, which this year features ESPN’s Head of Content, Burke Magnus.
In this discussion with Barrett Media president Jason Barrett, Burke will share how he chooses which games to broadcast on specific networks, where he sees future opportunity in podcasting and radio, the pros and cons of licensing content and if ESPN has greater plans for more of it, how he and his management team navigate issues with talent, where ESPN sees its ‘Flagship’ product becoming a larger part of the sports media ecosystem, and how he measures impact, growth, and investments in radio, podcasting, and television.
